Juice Box - Logo + Merchandise Design - 2025
This project focused on building a visual identity that could translate seamlessly from concept to physical merchandise. The process was highly collaborative, with ongoing back and forth conversations centered on design expression, tone, and how each idea would ultimately live in the real world.
Each design was developed with application in mind, considering how it would function across hats, stickers, and t shirts. Attention was given to scale, placement, and material so the graphics felt intentional rather than purely decorative.
Alongside the main merchandise offerings, I also explored more experimental concepts for band only exclusives, including graphics inspired by classic Grateful Dead era aesthetics. These non sale pieces allowed space for creative experimentation while strengthening the band’s internal visual language.
American Colors by Henry Lehr - Web Store Rehaul - 2025
The project also included a full webstore rehaul, with an emphasis on creating a cohesive brand experience from the moment a visitor lands on the site. A curated video landing page was developed to immediately set the tone and establish an aesthetic brand vision before users engage with individual products.
To support this, flat lay photoshoots were planned and executed on tight deadlines, ensuring visual consistency across all product imagery, banners, and supporting assets. This structured approach allowed the webstore to feel intentional, unified, and easy to navigate, while reinforcing the overall identity of the brand. Visit the website to experience the full vision in action at
https://acbyhenrylehr.com/
Little Gem Cafe - Logo Design - 2025
This logo design project for Little Gem Cafe in Vero Beach, Florida was a collaborative and rewarding process, with plenty of back and forth that made it both fun and educational. Coming fresh out of post grad work, the project offered an opportunity to refine proper presentation techniques, clearly communicating design decisions and adapting concepts based on client feedback. Seeing the final logo brought to life and physically printed on the building was especially fulfilling, reinforcing the importance of thoughtful design translation from screen to real world application.
Old Stud Handmade - 2026
This social media graphics project for Old Stud Handmade focused on reactivating a dormant brand by reconnecting it with its original roots and values. The process was collaborative and exploratory, centered on defining a clear visual aesthetic that could guide the brand moving forward. Through thoughtfully designed email layouts and product focused social media graphics, a consistent visual language was established to support future content and communication.
The project helped provide Old Stud Handmade with a flexible creative framework that balanced authenticity with clarity, giving the brand a refreshed presence without losing its original character.
University of Maine Marketing Department - 2024
This project for the University of Maine Marketing and Communications Department involved designing a set of graphic sticker elements for educational information packets distributed to high schools nationwide. The visuals were inspired by Maine’s outdoor culture and natural landscape, incorporating references to the state’s environment and sense of place while remaining aligned with the university’s brand standards. Each sticker was designed to feel approachable and versatile, adding warmth and character to information heavy materials.
The final set helped convey both school pride and the spirit of Maine, making the packets more engaging for prospective students across a national audience.
Puma Apparel / Graphics Study - 2026
This Puma apparel graphic study explored my personal design process through research and reinterpretation of archival advertisements from the athletics world. The project centered on studying heritage driven visuals, typography, and messaging from historical sports marketing, then translating those references into contemporary apparel graphics. It was a fun and insightful way to learn how legacy brands tell stories over time, while finding space to apply my own perspective and visual voice. The study reflects an interest in honoring brand history while reimagining it through a modern design lens.
